Christie appoints new 3DLP distributors in China

SHANGHAI – Christie^®, the leader in inspiring exceptional experiences, today announced an update to the distribution network for its range of 3DLP laser projection systems in Mainland China.

As part of this update, four companies have been appointed as authorized distributors for Christie’s 3DLP solutions for ProAV applications: Beijing Wincomn Technical Development Co., Ltd, Beijing Zhongqing Display Technology Co., Ltd, Shanghai Qingying Digital Technology Co., Ltd, and Guangzhou Jianye Digital Technology Co., Ltd. This strategic move is designed to strengthen the supply chain, broaden market reach, and make these industry-leading projection solutions more accessible to customers across the region, while also enhancing localized customer service, marketing, and technical support.

“The appointment of these distributors for our high-brightness 3DLP solutions underscores Christie’s strong commitment to the Chinese market, a key pillar of growth in the Asia-Pacific region,” said Han Kim, vice president of Sales, Asia-Pacific, Christie. “This strategic update strengthens our ability to serve the diverse and evolving needs of customers across multiple market segments. It also enables us to respond more quickly and effectively to opportunities in high-growth sectors such as themed entertainment, cultural tourism, and visitor attractions, which continue to show strong momentum.”

Effective immediately, all four distributors will have access to Christie’s full portfolio of 3DLP projectors, spanning a variety of illumination technologies. This includes the Griffyn® Series, M 4K RGB Series, Crimson Series, and the recently launched Sapphire 4K40-RGBH — the world’s first high-brightness hybrid RGB pure laser and laser phosphor projector. Among them, the Griffyn and M 4K RGB Series stand out with Christie TruLife+™ electronics and proprietary RGB pure laser illumination architecture, featuring integrated cooling and a sealed optical path to deliver outstanding performance and long-term reliability. In addition, Christie’s 3DLP projectors set a benchmark for energy efficiency, ranking among the most efficient solutions in their class.

Christie’s 3DLP laser projectors have long been the trusted choice of customers across China for the most demanding large-scale applications. From cultural tourism to themed entertainment venues, these solutions have powered breathtaking experiences at iconic locations such as the Mogao Grottoes Digital Exhibition Center in Dunhuang, the Golden Summit projection mapping show at Mount Laojun, Jiuge-Shangui nighttime spectacular in Zhangjiajie, the Shanghai Astronomy Museum, and Universal Beijing Resort.